Adjust web session timeout. In the row for an existing group, click > Copy to create new. Customer Lifetime Value. In GA4, engagement rate is calculated based on engaged session metric. You can't reference a calculated metric in the formula for another. GA4 (Google Analytics 4) Ecommerce Tracking via GTM – Tutorial;A premium GA4 roll-up property can inherit the following types of data from its source properties: #1 All of the event data from the source properties. Step-4: Click on the ‘Cohort exploration’ template. Step 3: sort channels on conversion rate ‘purchase’. Next, let’s compose a new query in BigQuery. You should see the event name with at least one conversion next to the name in the card. Click Create new channel group to start with a copy of the default group. Fields are metrics and dimensions that are available to your GA4 implementation, including custom fields. Add New users as a metric to Table 1. Yes, you need to add GA4 tags alongside your UA tags. Step-8: Change the Path length of the conversion paths report (optional). In Metric name, enter a unique name for the new metric. Learn how to send custom metrics to Google Analytics 4 and how to later find that data in reports. For example, I have created a comparison for. 3. 2. You have the option to create custom channel groups, which let you create your own rule-based categories of web-traffic sources. GA 360 can cost you $12,500 per month. The calculation is the total user engagement duration seconds divided by the total number of sessions. Google recommends that you pass values to the ‘Order Coupon’ dimension by sending the event-level ‘coupon’ parameter with an online-sales event. OR. In Admin, under Data display, click Custom definitions. cylindrical and conical, respectively. Step-4: Click on the three dots menu and then click on the ‘ Duplicate ‘ option from the drop-down menu: Step-5: Click on ‘ Copy of Organic Search Traffic Analysis ‘: Step-6: Rename the report to [Email Traffic Analysis]Click the “ Resource ” navigation menu and select “ Manage added data sources ”. Google Analytics provides a number of session metrics, including Session, Engaged sessions, and Engaged sessions per user. Step 3: Watch your dashboard populate in seconds. Adding it at the data source level makes it easy to add the new dimension/metrics to a chart and not have to create the dimension/metrics again. You can see this extension in Chrome’s developer console. Similar to UA, there are two reports in GA4 associated with Search Console: Google Organic Search Queries: This report lets you see GSC metrics by search query. New Metrics: A/B testing ad revenue from variance_square computation. Edit existing channels, add new channels, or remove existing channels (see instructions below). Step-2: Click on ‘ Engagement ‘: Step-3: Now click on ‘Events’. You’re not alone. OR. Practical and useful information on all GA4 dimensions and metrics Cheat Sheet. In Admin, under Data display, click Custom definitions. g. In the "Custom Definitions", you will see a tab for "Calculated Metrics". In the context of GA4, a custom metric is an event parameter. Click the data stream for your website, then under Google tag, click Configure tag settings. A new "calculated metrics" feature will allow custom combinations of metrics. Learn more. And with each event carrying up to 25 parameters each, you can easily hit the quota of 50 event-scoped custom. Stay tuned to the Google Analytics blog for visibility into the feature roadmap. Step 4: Click the drop-down arrow to change the date range. Session and User metrics are calculated through an estimation. #8 GA4 Ecommerce. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two. Select the right dimension or metric and click on the three dots on the right side. These parameters will need to be setup as either custom dimensions or metrics in GA4. The following video (and the continuation of the blog below) describes this second approach. Universal Analytics measures screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. Edit existing channels, add new channels, or remove existing channels (see instructions below). 40 to your own average gross margin %): Step 2: Create “Net Profit” Calculated Metric. They allow you to tailor your analytics to meet your needs and to. Google Analytics provides a number of session metrics, including Session, Engaged sessions, and Engaged sessions per user. Referral Traffic. Step-3: Click on ‘Template Gallery’. You can use the ‘ Session Conversion Rate ‘ metric as an e-commerce conversion rate metric via the exploration report. Calculated metrics within GA4, on the other hand, work best when trying to convey the results of a formula involving metrics already set. See the answer to the previous question for more information. , an email to social media for the same user will result. Step 2: Click on the ‘View All Insights’ option. To do that, click on the ‘ All Touchpoints ’ button on the overlay on the right-hand side of your screen: Click on the ‘All Touchpoints’ drop-down menu: Select an operator to filter the path lengths of the conversion paths. Click Archive. If you have many metrics in the table, you may need to scroll to the right to view the metrics. New Bounce Rate in GA4. Create a custom metric. This metric is populated automatically by GA4 when you integrate your mobile app with Google Analytics. Newsletter Form Conversions. Calculated metrics, on the other hand, are about crunching numbers with the data GA4 already has. Make sure you are in the correct account. Learn how to send custom metrics to Google Analytics 4 and how to later find that data in reports. To share your analysis with others, select the icon Share analysis which will be present on the right side of your dashboard. These metrics can include both the predefined metrics set by GA4, and custom metrics. Migrate from UA to GA4. In Metric name, enter a unique name for the new metric. Session and User metrics are calculated through an estimation. To create a Calculated Metric you’ll need to have edit-level permission inside Google Analytics. search_results_returned = 400. My Step-By-Step Blueprint For Querying GA4 data in BigQuery without understanding a single line of SQL. Get the template free. Create a user-scoped custom dimension. OR. Step 3: click on “+ New Calculated Metric” button. In most Analytics reports, you can change the dimension and/or add a secondary dimension. Calculated dimensions & metrics. In the Property column, click Data Streams. Step-3: A new console will open like below. At the bottom of the page, click Configure tag settings. Make sense of your GA4 data with your Google Ads data, SEO campaign reporting, and social media metrics. #8 GA4 Ecommerce. This will appear in the Metric selector. custom furniture) that you manufacture to your customer’s specifications. We’ll cover 5 things in this blog post. To create custom reports, navigate to the “Analysis” section in GA4. Google announced its additional feature for creating custom metrics called the ‘Calculated Metrics’. Items dimensions & metrics (GA4) How to query the most important items (product) dimensions and metrics from the GA4 BigQuery export, like item id, item name, item brand, item category, custom item parameters, price, quantity and item revenue. Click Create new channel group to start with a copy of the default group. Should I use another metric, or did I something wrong? Request:Click on “Custom Dimensions” under your property. 2. Next, Connect your Google account. Google Analytics 4 (GA4) is the latest version of Google Analytics. I have a problem with GA4 Data API reporting. Google Analytics provides a number of session metrics, including Session, Engaged sessions, and Engaged sessions per user. Google announced its additional feature for creating custom metrics called the ‘Calculated Metrics’. Step 3: Now click on the ‘New audience’ button. You can export the report to csv and calculate it. It tells GA4 when and where to track the dimension or metric. In the admin section, click on "Custom Definitions". In Event property, enter the name of the event parameter. If you have many metrics in the table, you may need to scroll to the right to view the metrics. step 6: set up the custom definitions in GA4. Make sure you are in the correct account. Creating a calculated field is essentially the process of developing new metrics or dimensions from your existing data source. Select the Sessions metric and the Event Name dimension. A/B testing user engagement from variance_square. There are two types of audiences by default: ‘All Users’ and ‘Purchasers’. In the Property column, click Data Streams. In the row for an existing group, click > Copy to create new. Build reports with created parameters. If you do not populate the ‘Order Coupon. To set up a Custom Metric in GA4, follow the steps below: (the ‘gear’ icon in the bottom-left corner) In the “Property” column, click on (circled in red in the screenshot below) 4. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. Step-1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ link on the left-hand side. Once you reach the Google Analytics homepage, click the gear icon in the lower left corner. Average engagement time per session is a calculated metric in GA4 with a formatting type of TIME. Values are always of a string type. The only other report in the Acquisition report is. Migrate from Universal Analytics. #3 There is no limit on the number of goals, transactions, and pageviews you can. Google Analytics 4 Calculated Metrics with Examples. A/B testing revenue from variance_square computation. Document required changesMap custom dimensions. For instance, you have the option to create custom metrics to track metrics like revenue per user, engagement scores, or any other specific metric that holds significance for your business. You have the option to create custom channel groups, which let you create your own rule-based categories of web-traffic sources. Metric expressions are custom calculated metrics that can be calculated on the fly when you supply a named vector with the name of your created custom metric, and the calculation expression you are performing. In GA4, you can set up custom dimensions/metrics using parameters as: Calculated Metrics Unsampled data: In UA, Sampling occurs in reports where advanced segments, dimensions are used, 360 only. In Metric name, enter a unique name for the new metric. Total revenue: The total revenue from purchases, in-app purchases, subscriptions, and ad revenue. Paste the code in the new query. At the bottom of the page, click Configure tag settings. Our aim is to make the world of GA4 accessible and empowering for every marketing leader. You can also add operators (+, -, *, /,()) to do calculations. 1 Share 1 view 1 minute ago Learn how to create calculated metrics with Google Analytics 4 (GA4). Google Analytics 4 (GA4) is the latest version of Google Analytics. Follow the steps below to edit a custom dimension: Step-1: Navigate to your GA4 property view and then click on the ‘Configure’ link: Step-2: Click on ‘Custom Definitions’. So if your engagement rate is 30, your bounce rate will be 70. Mathematical Formulas: Examples include REGEXP_MATCH (), POWER (), MIN (), MAX (), SUM (). User acquisition dimensions can be found here. Calculated metrics are metrics that combine one or more existing or custom metrics within a mathematical formula to produce a new and potentially more valuable metric. Since it is the fourth version, it is called GA4. Its easy enough in Excel. From here, you will add your custom metrics and dimensions. If you have many metrics in the table, you may need to scroll to the right to view the metrics. Navigate to the “ Resource ” tab and select “ Manage added data sources “. The number of new unique users who logged the first_open or first_visit event in the specified date range. Analytics Help. This metric is populated automatically. #2 Click on the ‘ Blank ‘ exploration report template:The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Analytics in the campaign and traffic-source fields using the SDKs or tracking code. Create a new metric with the following settings: Step 3: Create Your Own Custom Report. Metrics will pre-populate in the box. User campaign creative ID. GA4 Explorations: Advanced GA4 Reporting. Step 1: Add a metric to your Data Studio report. Step-2: Click on ‘Engagements’. Operating across Canada using an entirely web-based, paperless service, Metrics is. UA to GA4 Migration is a challenging task if you don’t have experience with data migrations. Calculated metrics are the result of a calculation involving two or more relevant counting metrics. In Metric name, enter a unique name for the new metric. Advertising Cost vs Revenue. 2 – Click on + Create in the top left. The ‘Items revenue’ metric is calculated as item price x item quantity. To create a new calculated metric in Analytics follow these steps: Login to your Google Analytics 4 Account. It helps you understand user interaction, with a higher rate indicating more value and potential for. 4. Click Override cookie settings. In the digital marketing world, it’s like the new model of your favorite car. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About Analytics sessions; 8 of 20. To create a custom metric in GA4 using a default parameter, start by going to the Custom Definitions report under Configure and selecting Create Custom Metric. By default, the global currency type of a property or reporting view is USD. In the “Add Metric” search bar, look for “Engagement Rate” and add it by clicking “Apply. Let’s select ‘> greater than’:In the VIEW column, click Calculated Metrics > NEW CALCULATED METRIC; You'll then see the Add Calculated Metric interface: To create a calculated metric you need to populate the following fields and click the Create button when finished. Click on the metric for your blended data scorecard, then click Create Field. It’s my own GA4 custom event) Parameter: No parameters selected ( Since I want to check all the events in funnel) Step-19: Now let’s add the final step when the file gets downloaded: Step Name: File Download;. Step-3: A new console will open like below. Depending on whether you are using the free or 360 version of Google Analytics you get 20 or 200 custom dimensions and metrics to work with. js JavaScript library. The calculation is the total user engagement duration seconds divided by the total number of sessions. A custom metric that has an event scope is called an event-scoped custom metric. If you find any value greater than 1, you have got duplicate transactions issue. Depending on the types of conversions you track, comparing these metrics can be insightful for your LinkedIn Ads campaigns analysis. In the Property column, click Data Streams. It enables users to generate GA4 BigQuery queries without requiring any SQL knowledge. Creating an event-scoped custom dimension by registering a parameter with event scope in the GA4 user interface. Name the field “User type” and set the formula to “New” on Table 1 and “Returning” on Table 2. Engagement rate: the percentage of engaged sessions, calculated as the ratio of engaged sessions to total sessions. Step 1: click on ‘Custom definitions’ under the GA4 property. Step 4: fill in all details of the calculated metric. Runs one of the most popular blogs in the world on digital analytics. Over 15 years of experience in digital analytics and marketing. Navigate to the “ Resource ” tab and select “ Manage added data sources “. Some standard reports, such as the Pages and screens and Events reports, include engagement metrics by default. Open Channel Groups. Custom metrics in GA4 serve the purpose of measuring and monitoring customised numerical data that goes beyond the default metrics offered by GA4. First, set up the custom dimension or metric in your property. If you have many metrics in the table, you may need to scroll to the right to view the metrics. Next: [GA4] Customize charts in detail reports. Step-2: Click on the ‘ Explore ‘ link in your GA4 property: Step-3: Click on the ‘ Blank ‘ exploration template to create a new exploration report from scratch: Get this 70 page detailed checklist containing screenshots, step-by-step instructions and links. c) Edit the name of the tab. [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your users; 6 of 20 [GA4] Predefined user dimensions; 7 of 20 [GA4] About Analytics sessions; 8 of 20. You can also customize a report and create an exploration to include engagement metrics. triggered the. You should now be able to see the ‘GA Magic Reports’ add-on:When a user visits the page, it tracks the user journey with basic GA4 metrics (page view, bounce rate, user type, etc), whereas measurement protocol lets developers create HTTP post data requests and send this information to Google Analytics 4 servers. The ‘recommended events’ are one of the four categories of events in Google Analytics 4 (GA4). The bottom part of the ‘Publisher ads’ Report contains a data table that provides information about ad impressions, ad clicks, exposure and total ad revenue for each ad unit. If you have many metrics in the table, you may need to scroll to the right to view the metrics. Select a web data stream. Then, click Save. Different navigation with fewer out-of-the-box reports in GA4. We normally suggest either not using GA4 for real analysis or downloading its data elsewhere and doing real analysis using. Paste the code in the new query. You should then be able to type in the “Formula” box. You can see what is available by calling the ga_meta("data") function. Note: calculated metrics work retroactively on your data, but custom metrics don’t. In the Settings section, click Show all to see all. You can access the Events report in Google Analytics 4 by following the steps below: Step-1: Navigate to your GA4 property and click on ‘Reports’. Website Speed. It would be well handy to be able to create a new field as a calculated metric but at the time of writing its not possible. At the bottom of the page, click Configure tag settings. Universal Analytics highlights Total Users (shown as Users) in most reports, whereas GA4 focuses on Active Users (also shown as Users). Step 1: Click on the ‘Configure’ link. The event is set up as a conversion, so it will be included in the conversions column of reports. GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. While GA4 has retained some built-in functionality to track events for on-site searches, there are (except for the “search term”) no search-specific dimensions populated or metrics calculated. A brief overview of reports in. Step-5: Wait for a few seconds and your first cohort. Before you set user properties, create a user-scoped custom dimension in Google Analytics so you can report on the user property once Analytics collects the user property. Google Analytics sorts data into dimensions and metrics. . This means, you should follow a a proper guide to GA4 migration checklist and plan. Some standard reports, such as the Pages and screens and Events reports, include engagement metrics by default. Walk through the steps to create custom-calculated metrics. In Dimension name, enter a unique name for the new dimension. Adjust web session timeout. Google Analytics is removing four attribution models in October 2023. To begin crafting calculated metrics in GA4, log in to your account, and navigate to the “Admin” section. Migrate from Universal Analytics. 3. First, you’ll need to go to the GA4 admin section and go to the custom definitions section. Step 3: click on “+ New Calculated Metric” button. This is an underlying metric showing you the average time your webpage was in the focus of your user. , revenue, time, distance). The total revenue does not include tax and shipping charges. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Analytics in the campaign and traffic-source fields using the SDKs or tracking code. Under Settings, click Show all. Runs one of the most popular blogs in the world on digital analytics. eCommerce Revenue. You can't use hyphens in the name, but you can use underscores and spaces instead. Use a reporting platform like DashThis to help you gather these key metrics in a custom report to make it easy for your clients to understand. Step 3: From the list, select the audience for which you want to edit/delete the audience trigger by clicking on the three vertical dots. It does not apply to GA4 BigQuery export data tables. If a report doesn’t support a condition, e. Create more custom dimensions and metrics by archiving ones you don't useIf you reach the limit on the number of custom dimensions or metrics you can create, you can free up space to create more custoGoogle Analytics uses this information to populate engagement metrics like User engagement and Average engagement time. Let us suppose a source property is connected to your Google Search Console and Google Ads accounts. [GA4] Custom channel groups; 16 of 20 [GA4] Create content groups; 17 of 20 [GA4] Differences in user counts; 18 of 20 [GA4] Cookie usage on websites;Looker Studio is a powerful tool for visualizing fully custom dashboards and reports in which we can connect GA4 directly to show analytics data on different fitting charts. Every time the event fires, it’s going to send the event to GA4. As you can see from the above image, insight cards are by default available. You must have the Editor role on the property to create or edit custom dimensions & metrics. This means, you should follow a a proper guide to GA4 migration checklist and plan. A/B testing revenue from variance_square computation. This reporting functionality is built into Google Analytics 4, but it takes some getting used to. Create a user-scoped custom dimension. Step 5) Share your reports with your team. Step 4: Click on ‘Edit’. Walk through the steps to create custom-calculated metrics using your data. Author of four best-selling books on digital analytics and conversion optimization. Unique Page Views in UA is no longer in GA4. Follow the steps below to use automated insights in GA4: Step 1: Log in to your Google Analytics 4 account. For example, if you are evaluating Sessions per User on a daily basis, then the report shows you one value per day that represents the average number of sessions per user. Key differences between custom metrics and calculated metrics. Event-scope means the value of the custom metric is calculated and sent for each event. Google Analytics uses this information to populate engagement metrics like User engagement and Average engagement time. Follow the below steps to create a segment overlap report in GA4. In UA, users can create custom reports based on specific metrics and dimensions. Other dimensions and metrics that you might need are a bit harder to access. Learn more about Date Ranges here. You can also schedule your custom reports to be generated regularly. Adding it at the data source level makes it easy to add the new dimension/metrics to a chart and not have to create the dimension/metrics again. This article shows you how to set up the GA4 Configuration tag. How to access bounce rate in GA4. Step-3: Now click on the ‘New audience’ button. Also, GA4 counts a combination of screenviews from apps and pageviews from browsers. When used correctly, these custom definitions can be one of the most useful custom features in Google Analytics. In Admin, under Data display, click Custom definitions. Use a custom metric when you want to measure the characteristic of a dimension (whether it is default or custom) that can not be measured by any default metric. To change the Date Range for the Metric, click the Date Range drop-down and select the Date Range that you'd like to view the Metric data for. In GA4 the values of custom dimensions and custom metrics are supplied by logged event parameters. Step-1: Navigate to your Google Analytics 4 property and click on the ‘Explore’ link on the left-hand side. Notepad++ – a great tool to edit and debug any file (HTML, CSS, JavaScript, PHP etc. Then, please click the blue "Connect" button on the top right side. Migrate from Universal Analytics. In Admin, under Data display, click Custom definitions. Select a web data stream. Since comparisons are temporally created segments there are a few limitations to it. Ad unit – This dimension reports the name you chose for an ad unit. According to Google’s own definitions: A metric is a quantitative measurement, such as an average, ratio, percentage, and so on. GA4 (Google Analytics 4) Ecommerce Tracking via GTM – Tutorial;Google Analytics uses this information to populate engagement metrics like User engagement and Average engagement time. In Admin, under Data display, click Custom definitions. We report a case study using drone-based imagery to develop a pre-disaster 3-D map of downtown Victoria, British Columbia, Canada. Consultant to countless small and big businesses over the. Following are the key benefits of using Matomo over GA 360: #1 Matamo is free to use. They are transmitted with the event you are monitoring at a specific. Click Create new channel group to start with a copy of the default group. Create a custom metric. Step-3: Click on the three dots menu next to the custom dimension you want to edit: Step-4: Click on the ‘Edit’ option:Archive custom dimensions and metrics. Customize audience segments, define custom goals to track, and share these reports with folks who do not have access to the GA console. You can't reference a calculated metric in the formula for. Custom Events. You can expect differences in user counts between Google Analytics 4 properties and Universal Analytics Standard/360 properties under the following circumstances: The two types of properties are using different user-identity methods; for example, the Google Analytics 4 property is using User-ID and the Standard/360 property is using Client ID. #8 GA4 Ecommerce. 1 – Go to Looker Studio. In the Settings section, click Show all to see all. Behind the scenes, this connector uses GA4 Data API providing aggregated data from the last version of GA. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. Google Analytics 4 Calculated Metrics with Examples. Step 2: log in to Google Analytics and navigate to the relevant view. Select a web data stream. GA4 (Google Analytics 4) Ecommerce Tracking via GTM –. I have created some custom dimensions and I want to get page view metrics by this custom dimensions. ” Step 4: Save the Changes and Go Back2 Answers 2. Under Settings, click Show all. Processing – collected values are used to populate the final report dimensions according to a. #2 Search for the ‘ GA4 Magic Reports ’ app and then click on it to install it: #3 Refresh your Google Sheet and then click on the ‘ Extensions ’ menu. Step 4: fill in all details of the calculated metric. Make sure you are in the correct account. Some traffic-source dimensions include the prefix "First user" (as in ) or "Session'' (as in ) to provide more attribution information. Google Analytics uses this information to populate engagement metrics like User engagement and Average engagement time. Edit existing channels, add new channels, or remove existing channels (see instructions below). Last click session traffic origin. The data in the table is clean now. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal. . Google Analytics 4 Calculated Metrics with Examples. Lastly, click Configure join, and select Full outer join. Custom dimensions provide the critical functionality for extending the Google Analytics dataset to capture taxonomies about your pages, events, and users that are most relevant to you. Google Analytics surfaces information about session-scoped dimensions in the Traffic acquisition report. You can't use hyphens in the name, but you can use underscores and spaces instead. Analytics for beginners. Analytics has a number of standard and calculated monetization metrics that are considered currency values, including: The global currency type of a property (GA4) or reporting view (UA) determines the currency in which all of these values are displayed in reports. 3. Finally, click Save. Open Channel Groups. Note: In GA4, custom metrics can have only one scope and that is event scope. Tools. You will see two tabs: “Custom dimensions” and “Custom metrics”. Step-2: Now on the left-hand side navigation menu, click on ‘Explore’. You can add up to 12 metrics to your Engagement Report. Give it a descriptive name and select your formatting type. Custom metrics gather data that GA4 doesn't automatically collect (like phone calls or CRM data). Apply your changes after you set up this filter: 7. You can also start with the Blank template to create a free form report, but the free form template preloads some of the data options. To change the default timeout of 30 minutes for web sessions: In Google Analytics, click Admin. The following are the various unit of measurements for a custom metric in GA4: Standard1. However, I get 19 minutes with BigQuery while GA4 shows an average engagement time of 30 minutes. Click Archive. Click Override cookie settings. Custom reporting in Google Analytics 4 (GA4) allows you to tailor data analysis to your specific business needs. GA4 is set to replace Universal Analytics, which is the current generation of Google Analytics software used by 86% of websites on the Internet with traffic analysis tools installed. Step 3: Setting up your calculated field. 2. Custom dimensions and metrics are set at the property level in an Analytics account.